Tips For Managing Current MicroCap Investors
Many, especially those in the microcap space, see investor relations as the job of acquiring new investors. While attracting new investors is important, even more important is maintaining your relationship with current investors.
After all, it’s called investor relations not investor outreach! Last week Bloomberg Professional shared a blog post titled “Best practices for managing current investors“. The post the highlight six tips:
Value your investors
Understand your shareholder base
Use management time well
Don’t cut off former investors
You can read the entire post HERE.
These points are even more important for microcap public companies who usually have far less shareholders and a smaller pool of potential investors. Most institutional investors and retail investors avoid micro-caps, those that do invest in microcaps are very valuable. After all, those who already invested in your company are probably your best bet at investing more!