Vintage’s 2016 Shareholder Confidence 365 Study asked participants — How often do you visit the IR websites of companies you already own? 

The results varied between Wall Street and Main Street investors. While 17% of Wall Street investor visit IR websites of companies they currently own weekly, only 2% of Main Street investors do. About 20% of all shareholders visit once a quarter.  

According to the survey, the most IR traffic from current shareholders occurs when shareholders receive company news. 24% of Wall Street investors and 40% of Main Street investors say they visit company IR websites when the receive company news.

The Main Street investor results are even more important for smaller public companies with less institutional investors/coverage. The survey shows the the majority of retail shareholders are not regularly visiting IR websites but do visit when there is news. 

The importance of company news to drive existing retail shareholders to you IR website is just another example of the broad interconnected nature of microcap IR.