For Small/Micro-Caps, Targeting Journalists is an IR Function
In trying to understand how PR and IR functions interact with journalists, Vintage asked their IR Room clients and other IROs; “Is targeting and building relationships with financial journalists part of you job responsibility?” They received 236 responses and some interesting results.
The results showed 21% of IROs saw interacting with financial journalists as their responsibility while 37% saw it as the PR departments job. The remaining responses where somewhere in the middle.
Most relevant to micro/small cap readers is that the IR departments that are proactive (“yes’) towards targeting journalists are all small cap and below, and the largest parentage of “no” are large and above.
You can learn more HERE.