5 Steps To Retain Confidence When Earnings Fall Short
It happens to the best of em. You project earnings, internally and/or externally, and they fall short. Now what?
Carleigh Roesler and Deb Wasser (both of Edelman Financial Communications) shared a Five-step communications framework for when earnings fall short in a recent IRmagazine.com post. Outlined below is the framework they share “for communicating these misses in a way that will give your analysts and investors – as well as other constituents, such as employees and customers – clarity about the situation and confidence in the future of the company.”
Step 1: Articulate a clear assessment of the issue
Step 2: Provide detail on the impact of the issue
Step 3: Provide a plan of action
Step 4: Remind audiences of the path you are on
Step 5: Communicate and be visible