Tips For MicroCaps Looking To Mix Social Media With Investor Relations
Q4, fastest growing cloud-based investor relations and capital market solutions to the IR Industry, recently shared a post on their blog titled “Social Media and Investor Relations Do Mix. Juniper Networks: Website of the Month“.
In their post, Q4 explores how Juniper Networks live tweeted throughout their earnings call, which drove conversation in real-time and encouraged their audience to think of their landing page as a unique hub of information for investors.
Some of the ways Juniper Networks amplified their earnings call with live tweeting:
They integrated their Twitter feed into their IR website, front and center.
They highlighted key facts and figures about the quarter.
They drove traffic to their website.
For IR teams interested in integrating social media to their outreach strategy, Q4 shared some tips on how to get started:
Create a strategy.
Choose your channels.
Engage with your audience.
To learn more, check out the full blog post HERE.