Results from the latest IR Magazine survey show that New York is once again the most-visited city worldwide when it comes to popular roadshow destinations. 

According to the IR Magazine survey, the top 10 roadshow destinations visited globally in 2016 were: 

1. New York

2. London

3. Boston

4. Chicago

5. San Francisco

6. Frankfurt

7. Paris

8. Toronto

9. Los Angeles

10. Edinburgh

For microcap management teams planning their roadshows for 2017, IR experts say you should pick destinations with a large pool of potential investors, analysts, funds, etc. and a destination that you can commit to visiting at least once a year (to build long-term relationships).

Picking a destination is also very dependent on company specific attributes and objectives. Identifying the right roadshow destinations depends on what companies’ investor targeting highlights as relevant to them.

According to Daniel Fard-Yazdani, co-head of investor relations at Axel Springer, “There are the obvious ones ‒ London, New York, and so on ‒ but even then, the real answer depends on your shareholder base and any analysis you have hopefully done on that as well as on investor targeting,” he notes. “The results of these will give you your own list of ideal locations very quickly.”

Check out the IR Magazine Global Roadshow Report 2016 for more insights HERE.