7 Investor Relations Mistakes That Drive Investors Crazy
Passmore list the following mistakes that “drive investors crazy, leading to sales of stock or, even worse, indifference“:
1. Too much information – packing a meeting presentation with as much data as possible in the hope that some of it will be useful
2. Too little information – filtering the output based on a vague notion of corporate secrecy or lack of awareness of what’s important
3. Topic avoidance – hedging responses to questions about recent performance in the hope that the investor will move on
4. Radio silence – failing to respond to problems when they occur; neglecting to follow-up on promises to provide further information
5. Not knowing your major investors – every shareholder has different objectives, style, entry points, and requirements
6. Failure to add context – no company exists in a vacuum; appreciation of the environment and competition provides valuable data
7. Executives as IROs – the C-suite should be managing the company, not investor relations.
Check out the full post on CFO.com HERE.