MicroCap IR Teams Are Targeting the Wrong Investors!
According to a recent survey conducted by OTC Markets, small-cap companies say increasing the liquidity of their stock is their top capital market concern, followed by increasing their share price, raising capital and attracting institutional investors, according to the survey.
Attracting retail investors is not a top concern of smaller issuers, despite studies that show smaller companies are owned by a majority of self directed investors, revealing a gap between small companies’ perceptions about their capital market needs and investor demand.
According to data, over 80% of ownership in sub $100 million market cap companies on major US exchanges is retail. That number is even higher for OTC companies.
Check out the OTC Markets’ survey results HERE.