4 Ways for MicroCap Investors to Offset the Summer Deal Sourcing Slump
If you are a microcap CEO looking to raise capital, or an investor looking to deploy capital, you probably know that the summer is usually slow. For those looking to deploy capital, Axial shared “4 Ways for Investors to Offset the Summer Deal Sourcing Slump“.
According to Axial, the summer is an ideal time to ramp up business development efforts before a busy fall.
Here are a few ideas for making the most of the summer slowdown.
1. Ramp up your inbound marketing strategy: Inbound marketing is a relatively low-cost way to increase viability of your investment firm. This summer can be a great time to revamp your website, start an email newsletter, publish articles on LinkedIn or Axial Forum, and/or be more active on social media!
2. Market your closed deals: “There’s nothing that does a better job of telling the market — especially owners and operators — what you do and what you’re looking for than the deal you just closed,” says Brandon Labrum of FundLab. According to Axial, summer is a great time to reiterate your investment theses in person — especially over a drink or a round of golf!
3. Clean up your CRM: According to the post, “dealmaking is not only about whom you know — it’s also about how you manage those contacts.” Axial has a FREE Deal Professional’s Guide to CRMs to make sure you’re getting the most out of your software.
4. Attend summer dealmaking and industry-specific events: The post suggest that investors use the summer months to expand their network and nurture existing relationships at conferences and events. When possible, plan meetings with nearby bankers and/or investors to coincide with these trips. There are not many microcap specific conferences during the summer but keep an eye on our events calendar: http://www.pubcoceo.com/microcap-events
Learn more HERE.