Five Types of Investor Questions Your IR Team Should Be Able to Predict
Eugene Soltes, associate professor of business administration at Harvard Business School and co-author of new research, tells IR Magazine that “IR should be able to predict most investor-meeting questions.”
Soltes’ examined more than 1,200 questions asked during private meetings at two publicly listed companies. Soltes consulted various sources, including several IR professionals and NIRI, to group the questions into the following five categories:
1. Questions asking for greater depth about information that is already public – for example, will a new product be produced in the same plant as existing products?
2. Questions about management’s philosophy – for example, what keeps you up at night?
3. Questions seeking public information more efficiently – for example, can you tell me about the level of share ownership held by senior management?
4. Questions seeking managers’ feedback on proprietary ideas and investment theses – for example, what looks more attractive right now: M&A activity or share buybacks?
5. Questions of a timely nature – for example, what are your current cash holdings?
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