Three Tips For Using Social Media in Financial Reporting
A recent post on IRMagazine.com by Ant Moore, senior managing director and co-head of the digital and creative communications practice within the strategic communications segment at FTI Consulting, discussed “Preparing to use social media around financial reporting.”
Three things any company should consider before sharing financial results (or other important news) include;
1. Channels and content – Make sure you are using the right social channels and plan/schedule your post in advance.
2. Leadership and people – “An appropriate level of leadership commentary on social media is an essential element of best practice.”
3. Publishing and amplification – Once plans are in place, the business and its leadership team can start posting content, links, and analysis before, during, and after the announcement.
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