Expert Advice For SmallCaps To Gain Visibility and Run IR Without a Dedicated Resource
Recently, the IRMagazine.com staff shared “How best to tackle IR for small caps.”
The article, produced by ELITE Connect and originally published on the ELITE Connect platform, included a Q&A with small cap investor relations experts. These experts shared how smallcaps can best gain visibility and run IR without a dedicated resource.
Question: How can small caps best gain visibility and run IR without a dedicated resource?
James Houston (managing director at Jones and Palmer): “The best focus for small caps in their communications is the annual report. There is an obligation to produce an annual report, so it makes sense to create the best document possible and then use it to update other communications, such as the corporate website and investor presentations. Effective use of an outside investor relations firm that not only has access to targeting tools but has also developed relationships within the investment community can ensure the limited time company officers have to meet with investors is most productive.”
Rachel Crossley (senior reporting consultant at Emperor): “Small caps should make the most of the technology available. Use technology platforms to target and manage relationships with the investment community. They should enhance the IR section of the corporate website so this becomes the first port of call for anyone looking for company information. It also needs to articulate their investment case and business model, include fact sheets, Q&As, corporate presentations and interactive features to bring content to life.”
Learn more HERE.