International IR Expert Shares Most Important Lesson From His Career In Investor Relations
IR Magazine recently interviewed Kay Bommer, general manager of German IR association DIRK. In the interview Bommer shared many insights gained in his 20+ years of investor relations.
One of the questions asked was about the most important lesson he could pass on from his illustrious IR career.
Question: If you could pass on one IR lesson from your career, what would it be?
Kay Bommer: “Never hide – even in tough times; never lie – it will haunt you forever; don‘t sell but explain – you are the mediator between the company and its investors, not a salesperson.”
Read the entire interview HERE.