In a recent post on CommPro.biz, Gregg Castano writes about “Public Relations: The Small Cap Company’s Underappreciated Secret Weapon.” Castano writes that positive perception of a company by the broader public, as a result of public relations, can result in at least four favorable outcomes: 1. lower cost of capital, 2. an ability to attract new investors, 3. increased market capitalization,
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Last week, everyone was talking about Long Island Iced Tea changing its name to Long Blockchain. Long Blockchain, who was primarily in the business of selling soft drinks, saw a big jump in their stock price. Long Blockchain isn’t the only microcap company jumping on the block chain bandwagon. In a recent Bloomberg article, the author looks at other companies that
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Guest Post By: Gregg Castano When most relatively knowledgeable investors think of the term “micro-cap”, the first word that comes to mind is “risk”. These companies, by definition, have low market capitalizations, but also low trading volume, limited assets and often no track record, operations, revenues or fully developed and tested products. These myriad factors can combine into a toxic mix
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A new guest post on OTC Markets’ blog by Gregg Castano looks at “PR & the Small Cap Company.” Castano says that many smallcap management teams view PR as a luxury but “an effective public relations program can have a significant impact on the public perception of a company. In turn, those positive vibes (or conversely, negative ones) can influence the
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SEO, or Search Engine Optimization, is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine — including Google, Bing, Yahoo and other search engines. SEO can be very complex but, according to a post by Peter Mathewson (SEO Specialist
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Last week, Cromwell Coulson, CEO of OTC Markets Group, joined the CEO Forum to discuss the OTC’s model to help emerging companies gain access to capital. Coulson discusses – OTC did stand for over the counter but now Coulson thinks of it as Open Transparent & Connected. – OTC Markets mission – The advantages and disadvantages of going public – OTC
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Guest Post By: Jason Paltrowitz Building a Sustainable Public Company with Longer-Term Investors Much attention has focused on recent Reg A deals (Arcimoto, Shiftpixy, Chicken Soup for the Soul Entertainment, Myomo and Adomani) that have listed on national exchanges (Nasdaq and NYSE). But the question remains, is this the right move for small-caps seeking to become public companies through innovative capital
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Rob Bernshteyn – CEO of Coupa (NASDAQ: COUP) – shared a post on Fortune titled “Forget Snapchat and Blue Apron—Here’s Why Going Public Is Still a Good Idea.” Bernshteyn says that going public was absolutely worth it and shares some common negative misconceptions about being a public company; Opening Your Financials To The World Is Bad – According to Bernshteyn
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In a recent post on MicroCapCompany.COM, Nick Coriano shared two ways microcap public companies can use stock to build a profitable business. Coriano says; “Many of these companies have gone public too early or were forced to go public for one reason or another. Many of these CEOs thought that going public was the Magic Bullet. They figured being a public company
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Filomena Fanelli, CEO/founder of Impact PR & Communications, shared a post on www.commpro.biz titled “My CEO/Spokesperson Isn’t Interview Material…Now What?” In here post, Fanelli shares three tips for CEOs who are bad with public relations. 1. Avoid Unscripted Moments – Reporters often appreciate receiving submitted quotes, statements and even well-written, comprehensive press releases that they can easily tweak into stories. Likewise, publications are
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