Category Archives: MicroCap IR

How PR Can Drive SmallCap Value

A new guest post on OTC Markets’ blog by Gregg Castano looks at “PR & the Small Cap Company.” Castano says that many smallcap management teams view PR as a luxury but “an effective public relations program can have a significant impact on the public perception of a company. In turn, those positive vibes (or conversely, negative ones) can influence the

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Four SmallCap Investor Relations Tips

In September, IR Magazine held their first Small Cap Awards & Conference. In a recent blog post Ben Ashwell, Digital Editor of IR Magazine, shared four investor relations tips from the event. 1. Find your market – Small public companies should be realistic about their size and understand who their most likely investor targets are (small funds and retail investors, not large institutions)

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SmallCap IR Teams Should Use Multiple Investor Targeting Techniques

A recent post on IR Magazine discussed how an “Online poll shows IROs favor a mix of targeting techniques.” According to the poll, almost 64% of the respondents use a multi-pronged approach (brokers and direct) when targeting investors while 14% of respondents say they don’t do targeting at all. When it comes to smallcaps, direct targeting plays a larger

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Easy SEO Tricks to Improve Your Next MicroCap Press Release

SEO, or Search Engine Optimization,  is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine  — including Google, Bing, Yahoo and other search engines. SEO can be very complex but, according to a post by Peter Mathewson (SEO Specialist

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Upcoming Webinar: LinkedIn Quick Fixes and More to Maximize Your IR Brand

On November 30th, NIRI New York and NIRI Virtual Chapters will host a webinar on making the most of your LinkedIn profile. Having a polished LinkedIn profile that stands out will help to attract new opportunities every day. In this presentation, speaker and author Donna Serdula, Founder of, will help you: – Understand and define your online reputation – Forge

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October’s Must Reads for MicroCap IR Teams

We know microcap investor relations professionals are busy. To help out our microcap IR friends (and all of our other microcap readers), we summarized some of our most popular microcap investor relations posts from October below!   SmallCap CEO Investor Relations Lessons Recently, someone shared a number of great (but old) blog posts from with us. While many of

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