Tag Archives: communication

[Webinar] Small Caps: The Benefits of Growing Your Marketing, PR and Social Media Presence

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SPONSORED On February 28th at 1PM ET, Castano Communications Consulting will host a free webinar for smallcap companies about the benefits of growing your marketing, PR and social media presence. To make an impact in a crowded marketplace, small caps must strengthen their communications efforts to generate interest in their respective stocks by the investment community and the investing public. In this

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Five Rules to Establishing Credibility In Investor Relations

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In a recent post on LinkedIn, Trevor Heisler discussed “Credibility’s role in investor relations.” Heisler says public company “Management is not only judged based on its performance, it’s judged based on how well it communicates that performance. This communication is a primary contributor to management’s credibility.” According to Heisler management should adhere to five simple rules to ensure that as many

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Micro-cap, Macro Problem: The MicroCap Image Problem & Tips To Fix It [Guest Post]

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Guest Post By: Gregg Castano  When most relatively knowledgeable investors think of the term “micro-cap”, the first word that comes to mind is “risk”. These companies, by definition, have low market capitalizations, but also low trading volume, limited assets and often no track record, operations, revenues or fully developed and tested products. These myriad factors can combine into a toxic mix

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Five Tips for Communicating MicroCap M&A Activity

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In a recent post in IRMagazine, Shane Dolan (Managing Director of FTI CONSULTING) shared “Five tips for effectively managing M&A communications“. M&A is a popular growth strategy among small public companies. Dolan writes that “due diligence and a thoughtful communications strategy from both an internal and an external stakeholder perspective.” Five tips for communicating M&A activity are; 1. Be in control 2. Remain

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For Public Companies, Communicating With Investors is Essential

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Since Snap, Inc. went public earlier this year, its stock’s value has decreased by about a third. Earlier this month, Snap founder & CEO Evan Spiegel said he’d learned a lesson: For public companies, communicating effectively with investors is essential. “One of the things I did underestimate was how much more important communication becomes,” Spiegel said on Tuesday at the

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