In a recent post on CommPro.biz, Gregg Castano writes about “Public Relations: The Small Cap Company’s Underappreciated Secret Weapon.” Castano writes that positive perception of a company by the broader public, as a result of public relations, can result in at least four favorable outcomes: 1. lower cost of capital, 2. an ability to attract new investors, 3. increased market capitalization,
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SPONSORED On February 28th at 1PM ET, Castano Communications Consulting will host a free webinar for smallcap companies about the benefits of growing your marketing, PR and social media presence. To make an impact in a crowded marketplace, small caps must strengthen their communications efforts to generate interest in their respective stocks by the investment community and the investing public. In this
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This year, we were honored to have some of the foremost experts in the microcap space share guest posts with us. From microcap fundraising to investor relations, we shared over a dozen guest posts from microcap attorneys, investors, CEOs, and other service providers. On a sad note, one of our earliest guest contributors, Tom Allinder, passed away a few months
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Guest Post By: Gregg Castano When most relatively knowledgeable investors think of the term “micro-cap”, the first word that comes to mind is “risk”. These companies, by definition, have low market capitalizations, but also low trading volume, limited assets and often no track record, operations, revenues or fully developed and tested products. These myriad factors can combine into a toxic mix
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A new guest post on OTC Markets’ blog by Gregg Castano looks at “PR & the Small Cap Company.” Castano says that many smallcap management teams view PR as a luxury but “an effective public relations program can have a significant impact on the public perception of a company. In turn, those positive vibes (or conversely, negative ones) can influence the
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