SmallCap IR Teams Should Use Multiple Investor Targeting Techniques
A recent post on IR Magazine discussed how an “Online poll shows IROs favor a mix of targeting techniques.” According to the IRMagazine.com poll, almost 64% of the respondents use a multi-pronged approach (brokers and direct) when targeting investors while 14% of respondents say they don’t do targeting at all. When it comes to smallcaps, direct targeting plays a larger
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