In a recent post on CommPro.biz, Gregg Castano writes about “Public Relations: The Small Cap Company’s Underappreciated Secret Weapon.” Castano writes that positive perception of a company by the broader public, as a result of public relations, can result in at least four favorable outcomes: 1. lower cost of capital, 2. an ability to attract new investors, 3. increased market capitalization,
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SPONSORED On February 28th at 1PM ET, Castano Communications Consulting will host a free webinar for smallcap companies about the benefits of growing your marketing, PR and social media presence. To make an impact in a crowded marketplace, small caps must strengthen their communications efforts to generate interest in their respective stocks by the investment community and the investing public. In this
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Guest Post By: Gregg Castano When most relatively knowledgeable investors think of the term “micro-cap”, the first word that comes to mind is “risk”. These companies, by definition, have low market capitalizations, but also low trading volume, limited assets and often no track record, operations, revenues or fully developed and tested products. These myriad factors can combine into a toxic mix
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A new guest post on OTC Markets’ blog by Gregg Castano looks at “PR & the Small Cap Company.” Castano says that many smallcap management teams view PR as a luxury but “an effective public relations program can have a significant impact on the public perception of a company. In turn, those positive vibes (or conversely, negative ones) can influence the
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In a recent post we shared a list of some of our favorite (but old) blog posts from agoracom.com. Today we take a closer look at one of AGORACOM Founder, George Tsiolis’ Small-Cap CEO Lessons – MicroCap Press Releases Must Be Issued By 8:30 AM Eastern Time. Tsiolis noticed that many small-cap companies continue to release news just at or before the
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A recent post on TechCrunch looked at “How to announce a funding round” with a focus on venture capital funding. Many of the principals discussed can be applied to microcap funding rounds. The author shared standard components to any funding round press release. The author, Tiffany Spencer of Bessemer Venture Partners says “Not every funding announcement is the same, but standard
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Last week, Eric Fischgrund – Founder and CEO of FischTank Marketing and PR – shared a post on HuffPost discussing “How to Effectively Market an Equity Crowdfunding/Reg A+ Offering“. In his post, Fischgrund shared five general tips for marketing an equity crowdfunding campaign: 1. No two campaigns are alike. 2. Get your online presence in order. 3. Identify and market to your audience.
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Filomena Fanelli, CEO/founder of Impact PR & Communications, shared a post on www.commpro.biz titled “My CEO/Spokesperson Isn’t Interview Material…Now What?” In here post, Fanelli shares three tips for CEOs who are bad with public relations. 1. Avoid Unscripted Moments – Reporters often appreciate receiving submitted quotes, statements and even well-written, comprehensive press releases that they can easily tweak into stories. Likewise, publications are
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OTC Markets Group regularly hosts webinars and educational series that bring together experts to discuss key investor relations topics for companies. This month, OTC Markets launched their Company Resource Center
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