Public Relations | PubCoCEO™

Tag Archives: Public Relations

SmallCap Public Relations – The Gift That Keeps On Giving

Posted on April 10, 2019 by PubCoCEO Staff Leave a comment

In a new post on IRMagazine.com, Jeffrey Goldberger of KCSA Strategic Communications discussed “Public relations: The lifeline for clinical-stage micro-cap pharma companies.” According to Goldberger, the lack of news flow (especially microcap life science companies) results in lower stock price and trading volume which ultimately decreases a microcap companies ability to raise equity capital. There are three traditional IR chances for

MicroCap IR

December’s Must Reads For MicroCap IR Teams

Posted on January 8, 2018 by PubCoCEO Staff Leave a comment

We know microcap investor relations professionals are busy. To help out our microcap IR friends (and all of our other microcap readers), we summarized some of our most popular microcap investor relations posts from December below! December’s Must Reads For MicroCap IR Teams Five Buy Side IR Pet Peeves The third and final part in IR Magazine’s series

Micro-cap, Macro Problem: The MicroCap Image Problem & Tips To Fix It [Guest Post]

Posted on December 21, 2017 by PubCoCEO Staff One comment

Guest Post By: Gregg Castano When most relatively knowledgeable investors think of the term “micro-cap”, the first word that comes to mind is “risk”. These companies, by definition, have low market capitalizations, but also low trading volume, limited assets and often no track record, operations, revenues or fully developed and tested products. These myriad factors can combine into a toxic mix

How PR Can Drive SmallCap Value

Posted on December 15, 2017 by PubCoCEO Staff One comment

A new guest post on OTC Markets’ blog by Gregg Castano looks at “PR & the Small Cap Company.” Castano says that many smallcap management teams view PR as a luxury but “an effective public relations program can have a significant impact on the public perception of a company. In turn, those positive vibes (or conversely, negative ones) can influence the

Five Tips for Communicating MicroCap M&A Activity

Posted on November 27, 2017 by PubCoCEO Staff Leave a comment

In a recent post in IRMagazine, Shane Dolan (Managing Director of FTI CONSULTING) shared “Five tips for effectively managing M&A communications“. M&A is a popular growth strategy among small public companies. Dolan writes that “due diligence and a thoughtful communications strategy from both an internal and an external stakeholder perspective.” Five tips for communicating M&A activity are; 1. Be in control 2. Remain

Three Tips For MicroCap CEOs Who Are Bad With PR

Posted on September 22, 2017 by PubCoCEO Staff One comment

Filomena Fanelli, CEO/founder of Impact PR & Communications, shared a post on www.commpro.biz titled “My CEO/Spokesperson Isn’t Interview Material…Now What?” In here post, Fanelli shares three tips for CEOs who are bad with public relations. 1. Avoid Unscripted Moments – Reporters often appreciate receiving submitted quotes, statements and even well-written, comprehensive press releases that they can easily tweak into stories. Likewise, publications are