Recently, the IRMagazine.com staff shared “How best to tackle IR for small caps.” The article, produced by ELITE Connect and originally published on the ELITE Connect platform, included a Q&A with three small cap experts. These experts shared the main areas smallcap IR teams need to focus on. Question: What are the main areas small caps need to focus their IR
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In a recent post on CommPro.biz, Gregg Castano writes about “Public Relations: The Small Cap Company’s Underappreciated Secret Weapon.” Castano writes that positive perception of a company by the broader public, as a result of public relations, can result in at least four favorable outcomes: 1. lower cost of capital, 2. an ability to attract new investors, 3. increased market capitalization,
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SPONSORED On February 28th at 1PM ET, Castano Communications Consulting will host a free webinar for smallcap companies about the benefits of growing your marketing, PR and social media presence. To make an impact in a crowded marketplace, small caps must strengthen their communications efforts to generate interest in their respective stocks by the investment community and the investing public. In this
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Guest Post By: Gregg Castano When most relatively knowledgeable investors think of the term “micro-cap”, the first word that comes to mind is “risk”. These companies, by definition, have low market capitalizations, but also low trading volume, limited assets and often no track record, operations, revenues or fully developed and tested products. These myriad factors can combine into a toxic mix
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A new guest post on OTC Markets’ blog by Gregg Castano looks at “PR & the Small Cap Company.” Castano says that many smallcap management teams view PR as a luxury but “an effective public relations program can have a significant impact on the public perception of a company. In turn, those positive vibes (or conversely, negative ones) can influence the
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