Tag Archives: social investor targeting

SmallCap IR Teams Should Use Multiple Investor Targeting Techniques

A recent post on IR Magazine discussed how an “Online poll shows IROs favor a mix of targeting techniques.” According to the IRMagazine.com poll, almost 64% of the respondents use a multi-pronged approach (brokers and direct) when targeting investors while 14% of respondents say they don’t do targeting at all. When it comes to smallcaps, direct targeting plays a larger

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Interview with the CEO of Small Cap Digital

  Paul Bruce, Founder and CEO of Small Cap Digital, joins us to discuss his digital marketing agency that specializes in building organic, engaged audiences for nano, micro and small cap public companies. When and why did you start SCD? Paul Bruce (Founder and CEO of Small Cap Digital): “We started the company in September of 2016 after noticing the severe lack of

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