Tag Archives: social media

Three Social Media Tips For MicroCap IR Teams

In a recent post on the Q4 blog, Allyce Maclaren shared “Social media tips for IR from a marketing specialist.” The post Maclaren shared three social media tips that your microcap investor relations team can implement. 1. Define your policy, process and goals –  Develop disclosure rules, outline which social channels will be utilized for what purposes, and who will be responsible

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Three Tips For Using Social Media in Financial Reporting

A recent post on IRMagazine.com by Ant Moore, senior managing director and co-head of the digital and creative communications practice within the strategic communications segment at FTI Consulting, discussed “Preparing to use social media around financial reporting.” Three things any company should consider before sharing financial results (or other important news) include; 1. Channels and content – Make sure you are using

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[Webinar] Small Caps: The Benefits of Growing Your Marketing, PR and Social Media Presence

SPONSORED On February 28th at 1PM ET, Castano Communications Consulting will host a free webinar for smallcap companies about the benefits of growing your marketing, PR and social media presence. To make an impact in a crowded marketplace, small caps must strengthen their communications efforts to generate interest in their respective stocks by the investment community and the investing public. In this

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SmallCap IR Teams Should Use Multiple Investor Targeting Techniques

A recent post on IR Magazine discussed how an “Online poll shows IROs favor a mix of targeting techniques.” According to the IRMagazine.com poll, almost 64% of the respondents use a multi-pronged approach (brokers and direct) when targeting investors while 14% of respondents say they don’t do targeting at all. When it comes to smallcaps, direct targeting plays a larger

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New Free E-Book Provides Thorough Overview of Small and MicroCap IR

IR Magazine just released a new e-book, sponsored by OTC Markets, that provides a thorough overview of IR for smallcap companies. Investor relations is often a new and confusing topic for small and microcap management teams. The free e-book covers many of the basics of small and microcap investor relations. Topics covered include;   ​What you’re working with ​What the average

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New White Paper From OTC Markets on Attracting MicroCap Investors

The latest whitepaper from OTC Markets and IR Magazine’s Small-Cap White Paper Series discusses “Attracting Investors.”
Today’s competitive financial markets have made it even more critical for small and micro-cap companies to gain exposure and attract a targeted investor base. OTC Markets’ final whitepaper focuses on straightforward tips specifically tailored to small-cap companies looking to implement IR best practices to attract new investors.

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Should MicroCap Investment Firms Use Social Media?

An article on IRMagazine.com looks at how investment firms use social media by exploring the social media strategy of a mid sized London-based investment firm called BlueBay Asset Management. According to the article social media is viewed by the BlueBay team as a helpful asset, not only from a marketing aspect, but also as an investment-screening tool. Jayne Fieldhouse (head of

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June’s Must Reads For MicroCap Investor Relations Teams

We know microcap investor relations professionals are busy. To help out our microcap IR friends (and all of our other microcap readers), we summarized some of our most popular microcap investor relations posts from June below! MicroCap Newsletters Panel from The Planet MicroCap Showcase June 2, 2017 The Planet MicroCap Showcase 2017 in Las Vegas featured a number of great panels geared towards microcap professionals. One

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Interview with the CEO of Small Cap Digital

  Paul Bruce, Founder and CEO of Small Cap Digital, joins us to discuss his digital marketing agency that specializes in building organic, engaged audiences for nano, micro and small cap public companies. When and why did you start SCD? Paul Bruce (Founder and CEO of Small Cap Digital): “We started the company in September of 2016 after noticing the severe lack of

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